In the past 3 years I discovered that the best way to monetise my expertise is to package it into an information product that I could sell at a great price online.


I summarised the reasons behind why this works so well — especially right now — in this Top-5 list for you:

1. Scale Up Your Business Online

Information products are an incredible way to scale up your existing business. Especially if you’re a knowledge worker and already have a service-based business where you help other people 1on1 with your expertise and experience.

If you’re a coach, consultant, teacher, author or seminar-leader you definitely have to look into information products to grow your business. If you’re a blogger or have any other kind of platform with an audience, info products are the best way to monetise your content right now.

I call all of us knowledge workers “Infopreneurs”, that means we are entrepreneurs who sell valuable information to help others.

Basically you can create your info product once and then sell it over and over again to an ever-growing audience of customers. It’s an awesome way to scale your business!

2. Start A New Online Business

You could even start a completely new business around your information product. Make your info product your core offer and the core solution and build your business around that solution.

This works especially great because bigger info products sell at a premium price. Depending on your niche, audience and product $297 up to $1,997 are totally normal price points.

Later you can add more info products or blend in other high-ticket services such as coaching or mastermind groups.

3. Huge Leverage Of Your Time

There is probably no better way to stop trading hours for money than to sell your own profitable info product.

You can automate this whole process (I have this in place right now) and even sell products while you sleep. Sounds weird, but this is possible with todays technology and the potential reach you have over the internet.

And if you choose to, you don’t have to stop doing 1on1 work. As said above, if you combine both approaches they can actually profit from each other. For instance having a great info product out there in your marketplace will increase your expert positioning (same as a published book does, but even more) and attract more high paying clients.

4. True Location Independence

You can run an information product based business from wherever you like, as long as you’re online.

This is the best way to create a real lifestyle business, if that’s your goal.

If not, this infopreneur business works like any other business too. If you choose to, you can grow a team and work locally as well.

5. Do What You Love & Get Paid For It

Probably the best benefit of having your own profitable info product is that you actually get paid for something that you love.

If you combine your passion with a profitable target market you can bring these two together and create a profitable and enjoyable business…

What’s Next?

If you’re interested in learning more, then go ahead and join my email list and get some serious info product training from me right away …for free:


Hi, I’m Myrko Thum and author of this site. I help entrepreneurs to create and sell highly profitable information products and scale up their business online. I also created several online training programs, among others Info Product Masterclass and Personal Breakthrough Academy. If you want to learn more click here to get started!


  1. Comment by Axel

    Axel Reply August 13, 2015 at 3:40 am

    Hi Myrko,

    why don’t you open up a youtube channel? Where is the difference?


  2. Comment by nadia

    nadia Reply May 7, 2015 at 4:24 am

    Hi Myrko,

    I have the exact same problem that David described. It goes in “processing” and doesnt stop. And there is no link in my email either…


    • Comment by Myrko Thum

      Myrko Thum Reply May 8, 2015 at 8:29 am

      Ok, I look into it.

      Would you tell me what browser and operating system you’re using?

    • Comment by Myrko Thum

      Myrko Thum Reply July 14, 2015 at 8:52 am

      That should be fixed now!

  3. Comment by Marie Fincher

    Marie Fincher Reply May 7, 2015 at 1:29 am

    Thanks Myrko:) I really didn’t think of working on the side! That’s it)

  4. Comment by Marie Fincher

    Marie Fincher Reply May 6, 2015 at 8:58 am

    Thanks for really useful tips. Doing what you love is great but the main challenge is to get transferred from your daily work to that beloved business. I know it’s possible for every one but how did you do it?

    • Comment by Myrko Thum

      Myrko Thum Reply May 7, 2015 at 12:01 am

      Marie, I personally always had my own business. I stopped at the first and started the second full time.

      Edit: Although… if I really think about it, that’s not actually true. I started my new business for some months on the side as well, before switching over.

      So if you transition from a 9 to 5 job to your own online business, I think the best way to start is to do and learn on the side… and push through that barrier when your new business is making you a living… and then go beyond that :)

  5. Comment by DAvid McAlee

    DAvid McAlee Reply April 7, 2015 at 7:43 am

    The download PDF does not appear to work properly. Goes to “Processing mode” and does not stop —after 90 seconds of waiting.

    Thank you for all you do and provide

    • Comment by Myrko Thum

      Myrko Thum Reply April 7, 2015 at 8:37 am

      David, you should get the link to the PDF in your email. Or did you mean that this link did not work?

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