When we’re making the decision to jump from being employed to running our own business, one of the great perks is the opportunity to set our own schedule, without answering to a manager or having to deal with the various demands of a team.
So why is it, when many people first move in to running their own business, one of the first issues that hits is a sense of isolation?
After toying endlessly with the idea, you decide to become a solopreneur or small business owner. You spend months or years working out your strategy, your tagline, your marketing plan, your platform. You tweak your website for days or weeks, put the finishing touches on your portfolio until the wee smalls of morning after morning. Finally you’re ready. You open your doors …
… and you don’t get any business.
Do you want to escape 9 to 5, but you don’t know how to make it happen?
In early 2013 I decided that I’m not going to waste my life as a walking dead banker. I’d had enough.
I knew from day one that I don’t fit the banking environment. But it took me some time until I was ready to cut the crap. I needed to figure out first how to get a business running while working in my 9 to 5 job.
Here’s what I’ve learnt!