start a lifestyle business myths

The Biggest Myth of Starting Your Lifestyle Business (& How to Steer Clear of It)

After toying endlessly with the idea, you decide to become a solopreneur or small business owner. You spend months or years working out your strategy, your tagline, your marketing plan, your platform. You tweak your website for days or weeks, put the finishing touches on your portfolio until the wee smalls of morning after morning. Finally you’re ready. You open your doors …

… and you don’t get any business.

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